The Natural Change Project was developed as an innovative response to the growing evidence that current environmental campaigns are not resulting in the depth of behaviour change necessary. Using a pioneering values-based approach to inspire a diverse group of individuals, the project incorporated ideas from eco psychology, personal development, outdoor experiences, mentoring and leadership skills.

Natural Change – psychology and sustainability reveals the process of change that took place for The Natural Change Project participants, the workshop approaches used and makes valuable recommendations for future behaviour change campaigns.