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When thinking about the future
of sustainable products, services and lifestyles, for instance, I’m
interested in world project groups like The Millennium Project or
business think tanks like LOHAS who are committed to charting and
influencing our collective journey on the path of sane approaches to
healthy, sustainable living on our planet. By sane, I’m referring to
the evolutionary idea of “adaptability,” namely, having a greater sense
of leveraging our unique, inventive brain power in proportion to actual
material resources; in other words, daring to acknowledge our
relationship to the planetary and social whole.*
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A special co-produced Venture
Fair that will take place in conjunction with LOHAS Forum.
Investors’ Circle will showcase 8-10
early-stage companies that exemplify companies addressing real social
and
environmental issues and the LOHAS profile. Please see the LOHAS
event site for more details. Investors’
Circle will receive additional discounts for attending the Venture Fair
as well
as the whole LOHAS Forum.
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t the Sustainable Brands '09 conference in Monterey earlier this month, I couldn't help noticing how far green marketing has come since I started my consulting business in 1989. Back then, we didn't call what we did "sustainable branding" — we practiced "environmental" or simply "green" marketing. And we didn't have a conference to go to in Monterey!
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Wall Street had a stormy 2008, but there is a silver lining: Industry leaders are now turning to all things "eco" as a new source of (genuine?) green. Here are the top five green marketing stories from a volatile year -- and what they may mean for your business in 2009.
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