Wirtschaft und Gesundheit -Kongress
| LOHAS trends 2011 | | Drucken | |
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Since 2005, NEWSBROKER specializes as a pioneer in the promotion of
LOHAS (Lifestyles of Health and Sustainability) clientele/products and
is dedicated to the expansion of sustainable lifestyles and the success
of eco-friendly enterprise. LOHAS describes a $209 billion worldwide
marketplace for goods and services focused on health, the environment,
social justice, personal development and sustainable living. The LOHAS Marketplace serves a consumer movement identified by sociologist and author Paul H. Ray, Ph.D. Dr. Ray found a group of educated consumers he calls 'Cultural Creatives', who make conscientious purchasing and investing decisions based on social and cultural values. LOHAS consumers are interested in products covering a range of market sectors and sub-sectors, including: Green building supplies, socially responsible investing and "green stocks", alternative healthcare, organic clothing and food, personal development media, yoga and other fitness products, eco-tourism and more. From Anti-Ageing to Healthy-Ageing – there will be a resurgence by destination resorts and fitness outlets to develop comprehensive programs to help us age healthily. The focus isn’t about reducing wrinkles but about disease prevention and health enhancement. Personal medical evaluations, usually taken through blood tests, are followed by personalized health plans that include treatments, education and actions that will help achieve optimum health and boost energy. Furthermore, there will be more of an emphasis on wellness facilities to provide services to relieve aches and pains that are inherent with physical activity rather than relax and de-stress. This again underlines a change in attitude towards a healthy and active aging process rather than anti-ageing. Value and Return on Investment - Although the deals are still out there they are gradually decreasing as the economy slowly turns around and hotels and airlines start to focus on increasing yields again. The keywords are "Value" and "Return on Investment". As the spa going population becomes more sophisticated and experienced they will focus more on value rather than the cheapest price, demanding more from their experience. The cheapest spa will not necessarily bring them their return on investment in terms of measurable health benefits and long lasting results on their return. Wellness Through Nature - This can take the form of fitness, holistic actions, meditation, and treatments. Rather than putting people indoors to carry out their wellness program, many hotels spas and wellness resorts will be further focusing on being paid guests to engage with the natural resources and exclusivity of their locations. Currently there are groups that provide hiking in mountains, yoga in the gardens, fitness programs that encompass kayaking, sea-swimming, jungle gyms, outdoor rock climbing walls, challenging mountain biking. This is predicted to become more creative and expand with meditation walks along beautiful beaches and landscapes, tree-top spas, treatment locations where you can hear the sound of the ocean and birdsong – no more air-conditioned window-less treatment rooms playing CDs with nature music on repeat cycle. Health and Fitness for the Mind The global recession has not helped the work life balance debate. It is now about survival of the fittest with people still worried about losing jobs in this cost cutting environment. Physical fitness is now firmly established and accepted as stress busting and increasing energy, however mental fitness is increasingly being recognised as equally important. Meditation is no longer viewed as a spiritual pastime for monks or lentil-eating, sandal- wearing hippies but being used as a daily tool to help with stress and efficiency. Major hotels, leading spas and wellness resorts are including meditation instruction as part of stress reduction programmes and activity schedules to help people learn this valuable tool. Again, it is all about quality, quality, quality - it takes years of instruction to be able to teach this technique effectively, so make sure you learn from an authentic and experienced teacher. Source: wellbeing escapes NEWSBROKER is a results-driven public relations company that provides international PR services. We are based in Vienna, Austria and have established a branch office in the South of France near Cannes. NEWSBROKER has maintained for more than ten years a wide range of press distributors and a close-knit network of contacts in the areas of entertainment, health care and travel. Our clients, including Top 100 (Abbott Laboratories, Ergo Direct Insurance, Diners Club Magazine) and middle-size companies continue to confirm their trust in our services by doing business with us on a long-term and recurring basis. NEWSBROKER® PR |
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