Studie: Nachhaltigkeits Themen in den Medien
| Einfach intelligent produzieren | | Drucken | |
 Zukünftig gibt es nur noch zwei Arten von Produkten: Verbrauchsgüter, die vollständig biologisch abgebaut werden können, und Gebrauchsgüter, die sich endlos recyclen lassen. Eine ökologisch-industrielle Revolution steht uns bevor, mit der Natur als Vorbild. Und was die beiden Fachleute in anschaulicher Weise darbieten, ist keineswegs nur graue Theorie, sondern das Ergebnis eigener praktischer Erfahrungen: Michael Braungart und William McDonough erproben seit Jahren mit Firmen wie Ford, Nike, Unilever und BP erfolgreich die Realisierbarkeit ihrer Ideen.
Architect William McDonough believes that green design can prevent
environmental disaster - while also driving economic growth. He
champions “cradle to cradle” design that considers the full life cycle
of a product, from its creation with sustainable materials to a
recycled afterlife.
MBDC is a consultancy founded in 1995 by William McDonough and
Michael Braungart to reorient the design of products, industrial
processes and systems to provide financial, environmental and societal
benefits.
MBDC has created Cradle to Cradle Design, a leading strategy for business to realize practical and profitable sustainable product development. This paradigm provides a unique vision, process and tools for optimizing quality and expanding industry leadership. MBDC engages clients at all levels, from materials research and product design to vision and strategy development. Engagements range from presentations introducing cradle-to-cradle principles and benefits, to product assessment and optimization, material and product certifi cation, and industry specific research. MBDC’s clients include some of the largest, most innovative corporations in the world, as well as smaller forward-thinking companies and government agencies. William McDonough is a world-renowned architect and designer and winner of three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a “Hero for the Planet” in 1999, stating that “his utopianism is grounded in a unified philosophy that—in demonstrable and ractical ways—is changing the design of the world.” A recognized leader in sustainable design and development, Mr. McDonough writes and speaks extensively on his design philosophy and practice. His vision of the hopeful, positive and inspiring possibilities of an environmentally and economically intelligent future by design has made him a highly sought-after speaker for a wide range of audiences both internationally and in the U.S. Michael Braungart is a tenacious, innovative chemist who wants to leave a big, healthy footprint on this planet. With his roots in Greenpeace, Braungart started his career confronting corporate polluters. Although never deviating from his environmental mission, he shifted towards a more collaborative strategy in the late 1980’s. Through this initial work, Dr. Braungart developed the concept of the Intelligent Product System, which became a core element of Cradle to Cradle Design. During this time of learning, Dr. Braungart founded EPEA International Umweltforschung, a scientific research institute located in Hamburg, Germany. He later teamed up with William McDonough to shift global industry towards the Next Industrial Revolution. Along with his business activities, Braungart is a professor of Process Engineering at the University of Lüneburg, where he educates young scientists on positive ways to eco-effectively transform industry.
GreenBlue offers an online primer on the basic concepts behind Cradle-to-Cradle thinking and design principles. The training can be viewed with any broswer and requires no special plug-ins. > START
Link Tip: Artikel Die Neue Industrie
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